Books

Joy Zarine | Business Coach and Speaker

The Five Star Formula

Create incredible guest experiences that lead to five star reviews and award winning hospitality.

About The Five Star Formula:

When you read The Five Star Formula you will gain a deeper understanding of the vital ingredients of success:

CLARITY – understanding where your business is now and creating a clear vision of the business you want to build

CULTURE – creating a culture that attracts and rewards passionate and dedicated employees

CUSTOMER – identifying and appealing to the ideal guests your business needs to succeed

CREATIVITY – finding your unique offering so you can stand out from the competition and make your mark

COMMENDATIONS – winning awards for your business and enjoying the benefits of award-winning status for years to come

If you want to build a profitable, scalable and exceptional business while transforming your guest experiences you need to read this book.

Joy Zarine | Business Coach and Speaker

Sales through service

Transform your restaurant team into sales and service professionals.

Your restaurant needs your waiting staff to stop waiting, and start selling. The restaurant business is a tough one to succeed in. Most people believe that to stay in business they need smart leadership, experienced staff and a delicious menu. When a restaurant fails, too often it is increasing taxes, greedy landlords, modern food trends and a high turnover of staff being blamed. The truth is that restaurants fail for one reason, and one reason alone. They have not made enough sales.

About the author

Joy Zarine is a hospitality and business strategist, industry speaker and bestselling author from London, UK. For over eighteen years, she has worked with industry leaders to create, build and market profitable and award-winning restaurants, pubs and bars.

From cocktail bartending in her teens to working and leading late night, wet-led venues in her twenties, Joy has gone on to help launch UK-wide brands and create her own hospitality and experience consultancy to develop and coach hospitality and service-based businesses.

Joy’s passion lies in creating incredible customer experiences and building award-winning businesses of all sizes. From award winning independent restaurants, to working with the world’s most popular venue, The O2.

Joy is also the author of the #1 best-selling book “The Five Star Formula” in which she explains how to create incredible guest experiences that lead to five-star reviews and award-winning hospitality business.

Are you leaving sales up to chance?

Too often businesses like yours are leaving sales to chance, hoping your team will perform like sales professionals rather than order takers. Without guidance and development, highly profitable sales will rarely happen.

I’ll help you find the missed opportunities – and lost profits – in your business, by:

  • Developing a sales and service strategy in your business
  • Identifying the culture clashes in your business that are holding you back
  • Developing your products and services into assets that attract new and existing customers
  • Exploring ways to create consistent, sustainable and predictable revenue

My business coaching sessions can create change in you, your team and your business – with real, tangible results. Find out what my coaching sessions cover or book a free one-hour strategy session to find out more.

Joy Zarine

Joy Zarine | Business Coach and Speaker