In the Press: Carmoola Campaign

Well… this was a little bit different.

After 20+ years working behind the scenes on marketing campaigns for some of the UK’s biggest brands, I found myself in front of the camera for this one.

Introducing Joy Rides – the joyful new campaign from Carmoola aimed at putting the Joy back in driving.

I was one of seven real-life Joys chosen to bring the campaign to life – celebrating the everyday delight of getting behind the wheel, singing along to your favourite songs, and remembering that driving can be fun.

Yes, it’s a bit tongue-in-cheek.
Yes, there were BRIGHT pink blazers.
And yes, I laughed A LOT filming it.

Big thanks to the brilliant team at Carmoola for bringing such a playful, creative concept to life.

I nearly didn't do it, but good things happen when we say "yes" a little more.
And, we all need a little more joy in our lives, and on the road.

🚗✨