Does your team know where the goal posts are?

What a feeling to wake up and be on the winning team.
Last night, the Lionesses showed what happens when every player knows how to work together, where the goal is, and how to find the back of the net.

Business should be no different.

Because if your team doesn’t know the rules, doesn’t know the goal, and isn’t sure who’s meant to score...

You’re not building a business.
You’re running around building a chaotic stream of tasks (and problems) with no goal posts and no hope of winning.

And that’s exactly how many operate:
👉 Messaging that tries to say everything
👉 Offers no one can explain
👉 Teams pulling in different directions
👉 Constant guessing: what should we do next?

It’s not a sales issue.
It’s not a marketing issue.
It’s a clarity issue.

And clarity is everything.
It’s your most underused growth lever.

When you nail it:
⚡ Decisions speed up
⚡ Customers get it (and buy faster)
⚡ Your team knows what to aim for
⚡ And you stop wasting time fixing the wrong thing

Clarity sets the rules.
Clarity defines the win.
Clarity makes growth feel doable again.

Maybe the first goal should be to find clarity.

If you’ve ever solved a business problem just by getting clear - what changed for you?